Creating avatars for technology usage: Context matters

作者：

Highlights：

• Avatars created for learning are perceived to be more competent compared to avatars for entertainment.

• Avatars created for learning are perceived to be more warmer and emotionally stable compared to avatars for entertainment.

• Avatars created for learning are perceived as more dissimilar to the participants themselves.

• A lower identification with learning avatars compared to avatars for entertainment purposes is shown.

摘要

•Avatars created for learning are perceived to be more competent compared to avatars for entertainment.•Avatars created for learning are perceived to be more warmer and emotionally stable compared to avatars for entertainment.•Avatars created for learning are perceived as more dissimilar to the participants themselves.•A lower identification with learning avatars compared to avatars for entertainment purposes is shown.

论文关键词：Avatar creation,Personality,Identification,Learning context

论文评审过程：Received 5 February 2018, Revised 27 November 2018, Accepted 1 December 2018, Available online 3 December 2018, Version of Record 21 December 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.12.002