Exploring why people spend more time shopping online than in offline stores

作者：

Highlights：

• Search effort in an online environment differs from that in an offline environment.

• Laboratory-based experimental method to imitate real search conditions.

• The main reason is the difference in perceived search costs and price sensitivity in online.

摘要

•Search effort in an online environment differs from that in an offline environment.•Laboratory-based experimental method to imitate real search conditions.•The main reason is the difference in perceived search costs and price sensitivity in online.

论文关键词：Search effort,Perceived search costs,Price sensitivity,Motivation,Search behavior

论文评审过程：Received 14 September 2018, Revised 22 January 2019, Accepted 25 January 2019, Available online 25 January 2019, Version of Record 28 January 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.01.029