Influence of virtual color on taste: Multisensory integration between virtual and real worlds
作者：
Highlights：
• We tested the effects of virtual drink color on the perceived taste in 3 experiments.
• The effect of VR-based simulation of the actual tea color on taste ratings was not significant.
• Simulation of one person's taste-associated color affected his/her saltiness ratings.
• Simulation of other people's associated color did not influence taste ratings.
• Participants may integrate visual cues from the VR and actual gustatory cues.
摘要
•We tested the effects of virtual drink color on the perceived taste in 3 experiments.•The effect of VR-based simulation of the actual tea color on taste ratings was not significant.•Simulation of one person's taste-associated color affected his/her saltiness ratings.•Simulation of other people's associated color did not influence taste ratings.•Participants may integrate visual cues from the VR and actual gustatory cues.
论文关键词：Crossmodal correspondences,Multisensory integration,Taste,Color,Virtual reality
论文评审过程：Received 6 October 2018, Revised 23 January 2019, Accepted 24 January 2019, Available online 25 January 2019, Version of Record 7 February 2019.
论文官网地址：https://doi.org/10.1016/j.chb.2019.01.027
