Straight from the horse's mouth: Founders' perspectives on achieving ‘traction’ in digital start-ups
作者：
Highlights：
• Success factors from the perspective of digital start-up founders.
• ‘Digital start-up mindset’ discovered as an extension of entrepreneurial mindset.
• Vision, purpose, values, timing and focus helps a start-up founder set a trajectory.
• Continuous learning by naïve founders is a significant factor.
• TrAction framework combines key insights from the research.
摘要
•Success factors from the perspective of digital start-up founders.•‘Digital start-up mindset’ discovered as an extension of entrepreneurial mindset.•Vision, purpose, values, timing and focus helps a start-up founder set a trajectory.•Continuous learning by naïve founders is a significant factor.•TrAction framework combines key insights from the research.
论文关键词：Digital entrepreneurship,Digital start-ups,Internet start-ups,Entrepreneurial performance
论文评审过程：Received 31 August 2017, Revised 8 February 2018, Accepted 1 March 2018, Available online 1 March 2018, Version of Record 12 March 2019.
论文官网地址：https://doi.org/10.1016/j.chb.2018.03.002
