Emotion, attitudes, norms and sources: Exploring sharing intent of disgusting online videos

作者：

Highlights：

• Greater arousal level and emotional responses to videos are associated with greater intent to share online.

• Online videos containing socio-moral disgust elicit greater sharing intent than lower-level, core disgust videos.

• Sharing intent for disgusting online videos is greatest for advertising videos, then news and user-generated messages.

摘要

•Greater arousal level and emotional responses to videos are associated with greater intent to share online.•Online videos containing socio-moral disgust elicit greater sharing intent than lower-level, core disgust videos.•Sharing intent for disgusting online videos is greatest for advertising videos, then news and user-generated messages.

论文关键词：Video sharing,Digital video advertising,Disgust,Online video,Socio moral disgust

论文评审过程：Received 2 October 2018, Revised 10 January 2019, Accepted 11 February 2019, Available online 15 February 2019, Version of Record 20 February 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.02.011