Unlocking the power of ephemeral content: The roles of motivations, gratification, need for closure, and engagement

作者：

Highlights：

• Fear of missing out, trust, and immediacy positively influence gratification obtained from using ephemeral content.

• Social pressure negatively influences gratification obtained from using ephemeral content.

• Gratification mediates the effect of motivations on engagement with ephemeral content.

• Need for closure moderates the indirect effect of motivations on engagement with ephemeral content through gratification.

摘要

•Fear of missing out, trust, and immediacy positively influence gratification obtained from using ephemeral content.•Social pressure negatively influences gratification obtained from using ephemeral content.•Gratification mediates the effect of motivations on engagement with ephemeral content.•Need for closure moderates the indirect effect of motivations on engagement with ephemeral content through gratification.

论文关键词：Fear of missing out,Trust,Immediacy,Social pressure,Gratification,Engagement with ephemeral content

论文评审过程：Received 22 October 2018, Revised 3 January 2019, Accepted 9 March 2019, Available online 9 March 2019, Version of Record 16 March 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.03.007