How easy-to-process information influences consumers over time: Online review vs. brand popularity
作者：
Highlights：
• Consumers' easy information-based decision patterns are investigated.
• Timedelay is consideredto see its influenceon consumers' information selecting and decision making.
• When specific reviews are available, brand popularity cue affectsonly for unfamiliar products.
• When retrieved memoryisbased on, both review valance and brand popularity are utilizedfor both products.
• Changes occur mainly under negative review condition, specifically consumers' evaluations become more positive over time.
摘要
•Consumers' easy information-based decision patterns are investigated.•Timedelay is consideredto see its influenceon consumers' information selecting and decision making.•When specific reviews are available, brand popularity cue affectsonly for unfamiliar products.•When retrieved memoryisbased on, both review valance and brand popularity are utilizedfor both products.•Changes occur mainly under negative review condition, specifically consumers' evaluations become more positive over time.
论文关键词：Online review,Review valence,Brand popularity,Time effect,Product perception,Purchase intention
论文评审过程：Received 8 February 2018, Revised 6 January 2019, Accepted 23 March 2019, Available online 26 March 2019, Version of Record 30 March 2019.
论文官网地址：https://doi.org/10.1016/j.chb.2019.03.028
