Understanding Facebook news post comment reading and reacting behavior through political extremism and cultural orientation

作者：

Highlights：

• Commenting and Liking comments motivations on social media news posts are presented.

• Cultural orientations play a salient role in online news posts commenting decisions.

• Commenting and Liking features appeal more to individualists.

• Comments on online news posts were used as cues to decide to read news posts or not.

摘要

•Commenting and Liking comments motivations on social media news posts are presented.•Cultural orientations play a salient role in online news posts commenting decisions.•Commenting and Liking features appeal more to individualists.•Comments on online news posts were used as cues to decide to read news posts or not.

论文关键词：Cultural orientation,Social media,Motivations,Commenting,Paralinguistic digital affordances

论文评审过程：Received 10 January 2019, Revised 10 April 2019, Accepted 10 June 2019, Available online 13 June 2019, Version of Record 12 July 2019.

论文官网地址：https://doi.org/10.1016/j.chb.2019.06.006