Re-examining the innovation post-adoption process: The case of Twitter discontinuance

作者:

Highlights:

• The post-adoption decision-making process could be understood as a “disturbance-coping process.”.

• Permanent discontinuers are more likely to seek alternative SNSs; intermittent discontinuers are likely seeking solutions.

• There are two levels of coping techniques: (1) reducing usage and taking breaks; (2) deactivating and deleting accounts.

• Twitter readoption could be planned or unplanned, but neither generates continuance commitment.

摘要

•The post-adoption decision-making process could be understood as a “disturbance-coping process.”.•Permanent discontinuers are more likely to seek alternative SNSs; intermittent discontinuers are likely seeking solutions.•There are two levels of coping techniques: (1) reducing usage and taking breaks; (2) deactivating and deleting accounts.•Twitter readoption could be planned or unplanned, but neither generates continuance commitment.

论文关键词:Twitter,Post-adoption behavior,Technology discontinuance,Innovation diffusion theory,Readoption

论文评审过程:Received 7 January 2019, Revised 11 September 2019, Accepted 21 September 2019, Available online 24 September 2019, Version of Record 26 September 2019.

论文官网地址:https://doi.org/10.1016/j.chb.2019.09.019