Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory
作者:
Highlights:
• We test how aspects of real-world need satisfaction impact online gamer loyalty.
• Competence and relatedness need satisfaction positively contribute to self-worth.
• In turn, self-worth positively contributes to online gamer loyalty.
摘要
•We test how aspects of real-world need satisfaction impact online gamer loyalty.•Competence and relatedness need satisfaction positively contribute to self-worth.•In turn, self-worth positively contributes to online gamer loyalty.
论文关键词:Online game,Loyalty,Self-affirmation,self-worth,need satisfaction,Survey,Structural equation modeling
论文评审过程:Received 25 April 2019, Revised 22 August 2019, Accepted 19 September 2019, Available online 24 September 2019, Version of Record 3 October 2019.
论文官网地址:https://doi.org/10.1016/j.chb.2019.09.016