The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective

作者：

Highlights：

• Social cognitive theory explains the behavior of viewing live-streaming games.

• We examine the role of parasocial relationships (PSR) in repeated viewing.

• Wishful identification (WI) and emotional engagement (EE) predict PSR.

• PSR has a positive effect on repeated viewing.

• PSR fully mediates the effect of WI and EE on repeated viewing.

摘要

•Social cognitive theory explains the behavior of viewing live-streaming games.•We examine the role of parasocial relationships (PSR) in repeated viewing.•Wishful identification (WI) and emotional engagement (EE) predict PSR.•PSR has a positive effect on repeated viewing.•PSR fully mediates the effect of WI and EE on repeated viewing.

论文关键词：Live-streaming games,Parasocial relationship,Wishful identification,Emotional engagement,Social cognitive theory,Behavioral loyalty

论文评审过程：Received 9 September 2019, Revised 29 February 2020, Accepted 2 March 2020, Available online 3 March 2020, Version of Record 10 March 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2020.106327