A network-based conceptualization of social commerce and social commerce value
作者:
Highlights:
• Social commerce involves digital networks composed of consumers and business entities.
• Social commerce networks (SCNs) are proposed as a new anchor to study social commerce.
• Social commerce value relies on consumers and businesses developing and exploiting SCNs.
摘要
•Social commerce involves digital networks composed of consumers and business entities.•Social commerce networks (SCNs) are proposed as a new anchor to study social commerce.•Social commerce value relies on consumers and businesses developing and exploiting SCNs.
论文关键词:E-commerce,Social media networks,Social commerce,Social commerce networks,Business value,Consumer value
论文评审过程:Received 1 August 2017, Revised 15 March 2018, Accepted 19 December 2018, Available online 20 December 2018, Version of Record 10 April 2020.
论文官网地址:https://doi.org/10.1016/j.chb.2018.12.033