In Sharing Economy We Trust: Examining the Effect of Social and Technical Enablers on Millennials’ Trust in Sharing Commerce

作者：

Highlights：

• The definition and business model of sharing commerce is provided.

• We explore social and technical enablers on consumer trust in sharing commerce.

• Transaction security is most influential in increasing trust in sharing commerce.

摘要

•The definition and business model of sharing commerce is provided.•We explore social and technical enablers on consumer trust in sharing commerce.•Transaction security is most influential in increasing trust in sharing commerce.

论文关键词：Sharing economy,Sharing commerce,Socio-technical theory,Trust,Word-of-mouth (WOM),Social referrals

论文评审过程：Received 19 March 2018, Revised 25 March 2019, Accepted 20 April 2019, Available online 22 April 2019, Version of Record 10 April 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2019.04.017