Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites

作者：

Highlights：

• This study proposes a model of customer engagement in social commerce.

• Social support and community factors increase customer engagement.

• Customer engagement enhances co-creation, stickiness, eWOM, and repurchase intentions.

摘要

•This study proposes a model of customer engagement in social commerce.•Social support and community factors increase customer engagement.•Customer engagement enhances co-creation, stickiness, eWOM, and repurchase intentions.

论文关键词：Social commerce,Customer engagement,Customer loyalty,Social support,Community identification,Community trust

论文评审过程：Received 30 June 2017, Revised 21 February 2019, Accepted 6 April 2019, Available online 7 April 2019, Version of Record 10 April 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2019.04.004