Towards building a value co-creation circle in social commerce

作者：

Highlights：

• A value co-creation circle in service innovation is proposed.

• The operations of service business model have been prototypically implemented.

• We propose a new service innovation business model in the research.

摘要

•A value co-creation circle in service innovation is proposed.•The operations of service business model have been prototypically implemented.•We propose a new service innovation business model in the research.

论文关键词：Social commerce,Value co-creation,Google Analytics,Customer engagement

论文评审过程：Received 1 August 2017, Revised 20 March 2018, Accepted 8 April 2018, Available online 9 April 2018, Version of Record 10 April 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2018.04.021