The impact of atmospheric cues on consumers’ approach and avoidance behavioral intentions in social commerce websites
作者：
Highlights：
• Different types of atmospheric cues stimulate perceived affordances differently.
• More task cues induces a higher level of perceived utilitarian affordances.
• The presence of aesthetic cues induces perceive hedonic affordances.
• The presence of social cues induces perceive connective affordances.
• Approach and avoidance intentions are influenced by different perceived affordances.
摘要
•Different types of atmospheric cues stimulate perceived affordances differently.•More task cues induces a higher level of perceived utilitarian affordances.•The presence of aesthetic cues induces perceive hedonic affordances.•The presence of social cues induces perceive connective affordances.•Approach and avoidance intentions are influenced by different perceived affordances.
论文关键词：Social commerce,Atmospheric cues,Perceived affordances,Approach,Avoidance,S-O-R framework,Environmental psychology
论文评审过程：Received 20 July 2017, Revised 22 July 2018, Accepted 27 September 2018, Available online 28 September 2018, Version of Record 10 April 2020.
论文官网地址：https://doi.org/10.1016/j.chb.2018.09.038
