When it comes to Satisfaction … It depends: An empirical examination of social commerce users
作者:
Highlights:
• Quadratic relationship between perceived usefulness and satisfaction.
• Quadratic relationship between satisfaction and continuance use intentions.
• Perceived usefulness is modeled as a second order function of social, hedonic, and utility benefits.
• Perceived usefulness increases satisfaction for females and experienced social commerce users.
• Satisfaction increases continuance intention for females only.
摘要
•Quadratic relationship between perceived usefulness and satisfaction.•Quadratic relationship between satisfaction and continuance use intentions.•Perceived usefulness is modeled as a second order function of social, hedonic, and utility benefits.•Perceived usefulness increases satisfaction for females and experienced social commerce users.•Satisfaction increases continuance intention for females only.
论文关键词:Quadratic effects,Social commerce,Expectation-confirmation,Continuance,Satisfaction
论文评审过程:Received 8 February 2020, Revised 30 April 2020, Accepted 3 May 2020, Available online 10 May 2020, Version of Record 15 May 2020.
论文官网地址:https://doi.org/10.1016/j.chb.2020.106413