The psychology of social media communication in influencing prevention intentions during the 2019 U.S. measles outbreak
作者：
Highlights：
• The study examined effects of social media exchange on behavioral intentions.
• Social media exchange only indirectly encouraged preventive hygiene intention.
• Social media exchange directly increased measles information seeking intention.
• Social media exchange indirectly increased measles information seeking intention.
• The nature of preventive health behavior should be considered in promotion messages.
摘要
•The study examined effects of social media exchange on behavioral intentions.•Social media exchange only indirectly encouraged preventive hygiene intention.•Social media exchange directly increased measles information seeking intention.•Social media exchange indirectly increased measles information seeking intention.•The nature of preventive health behavior should be considered in promotion messages.
论文关键词：Social media expression and reception,Self-efficacy,Perceived threat,Prevention intentions,Measles outbreak,MMR vaccine
论文评审过程：Received 5 January 2020, Revised 27 April 2020, Accepted 12 May 2020, Available online 16 May 2020, Version of Record 9 June 2020.
论文官网地址：https://doi.org/10.1016/j.chb.2020.106428
