My avatar and the affirmed self: Psychological and persuasive implications of avatar customization

作者：

Highlights：

• This study tests persuasive effects of avatar customization via self-affirmation.

• Avatar customization enhances self-affirmation.

• Avatar customization reduces defensive processing of health messages.

摘要

•This study tests persuasive effects of avatar customization via self-affirmation.•Avatar customization enhances self-affirmation.•Avatar customization reduces defensive processing of health messages.

论文关键词：Avatar,Customization,Self-affirmation,Persuasion,Defensive processing

论文评审过程：Received 7 April 2020, Revised 25 May 2020, Accepted 1 June 2020, Available online 15 June 2020, Version of Record 19 June 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2020.106446