Understanding continuance intention among MOOC participants: The role of habit and MOOC performance
作者:
Highlights:
• Perceptions of MOOC performance were represented by two attribute-level qualities.
• Reliable measurement scales for MOOC performance were developed and validated.
• Interaction quality was not related to satisfaction with the learning experience.
• Habit was found to be a significant determinant of continuance intention.
摘要
•Perceptions of MOOC performance were represented by two attribute-level qualities.•Reliable measurement scales for MOOC performance were developed and validated.•Interaction quality was not related to satisfaction with the learning experience.•Habit was found to be a significant determinant of continuance intention.
论文关键词:Habit,MOOC performance,Continuance intention,MOOC,China
论文评审过程:Received 4 March 2020, Revised 6 May 2020, Accepted 13 June 2020, Available online 19 June 2020, Version of Record 13 July 2020.
论文官网地址:https://doi.org/10.1016/j.chb.2020.106455