Understanding continuance intention among MOOC participants: The role of habit and MOOC performance

作者:

Highlights:

• Perceptions of MOOC performance were represented by two attribute-level qualities.

• Reliable measurement scales for MOOC performance were developed and validated.

• Interaction quality was not related to satisfaction with the learning experience.

• Habit was found to be a significant determinant of continuance intention.

摘要

•Perceptions of MOOC performance were represented by two attribute-level qualities.•Reliable measurement scales for MOOC performance were developed and validated.•Interaction quality was not related to satisfaction with the learning experience.•Habit was found to be a significant determinant of continuance intention.

论文关键词:Habit,MOOC performance,Continuance intention,MOOC,China

论文评审过程:Received 4 March 2020, Revised 6 May 2020, Accepted 13 June 2020, Available online 19 June 2020, Version of Record 13 July 2020.

论文官网地址:https://doi.org/10.1016/j.chb.2020.106455