Understanding the relationship between online self-image expression and purchase intention in SNS games: A moderated mediation investigation

作者：

Highlights：

• Online Self-image expression (OSE) positively influences purchase intention (PI).

• Trust in SNS games mediates the relationship between OSE and PI.

• Perceived value moderates the mediation of trust in SNS games.

• Being the first to explore the mechanism and environmental impact of OSE and PI.

摘要

•Online Self-image expression (OSE) positively influences purchase intention (PI).•Trust in SNS games mediates the relationship between OSE and PI.•Perceived value moderates the mediation of trust in SNS games.•Being the first to explore the mechanism and environmental impact of OSE and PI.

论文关键词：Self-presentation theory,SNS games,Virtual goods,Trust,Perceived value

论文评审过程：Received 13 February 2020, Revised 22 May 2020, Accepted 30 June 2020, Available online 8 July 2020, Version of Record 14 July 2020.

论文官网地址：https://doi.org/10.1016/j.chb.2020.106477