The face of trust: The effect of robot face ratio on consumer preference
作者：
Highlights：
• Counter-intuitive effect of facial width-height ratio (fWHR) for social robot on perceived trustworthiness is revealed.
• A social robot with higher fWHR is perceived to be more trustworthy and enjoys higher purchase intentions.
• Face shape and its interaction with fWHR do not significantly influence trustworthiness and purchase intentions.
• The effect of fWHR on purchase intentions is mediated by the perceived trustworthiness.
摘要
•Counter-intuitive effect of facial width-height ratio (fWHR) for social robot on perceived trustworthiness is revealed.•A social robot with higher fWHR is perceived to be more trustworthy and enjoys higher purchase intentions.•Face shape and its interaction with fWHR do not significantly influence trustworthiness and purchase intentions.•The effect of fWHR on purchase intentions is mediated by the perceived trustworthiness.
论文关键词：
论文评审过程：Received 12 February 2020, Revised 3 November 2020, Accepted 5 November 2020, Available online 21 November 2020, Version of Record 1 December 2020.
论文官网地址：https://doi.org/10.1016/j.chb.2020.106620
