Biased by being there: The persuasive impact of spatial presence on cognitive processing

作者：

Highlights：

• Enhanced spatial presence increases source credibility and positive thought valence.

• Heuristic evaluations elicited by spatial presence bias cognitive processing.

• Strong arguments can enhance positive thoughts under high spatial presence.

• Spatial presence enhances persuasive effectiveness if combined with weak arguments.

摘要

•Enhanced spatial presence increases source credibility and positive thought valence.•Heuristic evaluations elicited by spatial presence bias cognitive processing.•Strong arguments can enhance positive thoughts under high spatial presence.•Spatial presence enhances persuasive effectiveness if combined with weak arguments.

论文关键词：Spatial presence,Biased processing,Immersive media,Heuristic–systematic model,Source credibility,Thought valence

论文评审过程：Received 7 August 2020, Revised 19 January 2021, Accepted 25 January 2021, Available online 29 January 2021, Version of Record 5 February 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106723