Consumer interaction with cutting-edge technologies: Implications for future research

作者：

Highlights：

• Cutting-edge technologies impact the practice of marketing.

• Research on consumer interaction with cutting-edge technologies is still in its infancy.

• Provides an overview of recent research on consumer interaction with six cutting-edge technologies.

• Proposes six main areas for future interdisciplinary research agenda.

摘要

•Cutting-edge technologies impact the practice of marketing.•Research on consumer interaction with cutting-edge technologies is still in its infancy.•Provides an overview of recent research on consumer interaction with six cutting-edge technologies.•Proposes six main areas for future interdisciplinary research agenda.

论文关键词：Consumer interaction,Cutting-edge technologies,Artificial intelligence,Virtual reality and augmented reality,Robotics,Wearable technology,Big data analytics

论文评审过程：Received 8 August 2020, Revised 14 February 2021, Accepted 22 February 2021, Available online 26 February 2021, Version of Record 11 March 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.106761