Engaging voluntary contributions in online review platforms: The effects of a hierarchical badges system
作者：
Highlights：
• The hierarchical badges system affects users' efforts and opinions.
• Users' efforts increase with the elevation of badge levels.
• Higher-badges users post more, longer, and easier to read reviews.
• Users' opinions become more generous as their badges upgrade.
• Higher-badges users are less likely to post negative ratings and textual reviews.
摘要
•The hierarchical badges system affects users' efforts and opinions.•Users' efforts increase with the elevation of badge levels.•Higher-badges users post more, longer, and easier to read reviews.•Users' opinions become more generous as their badges upgrade.•Higher-badges users are less likely to post negative ratings and textual reviews.
论文关键词：Hierarchical badges system,Online review,Incentive mechanism,User effort,Opinion
论文评审过程：Received 1 March 2021, Revised 28 August 2021, Accepted 30 September 2021, Available online 7 October 2021, Version of Record 12 October 2021.
论文官网地址：https://doi.org/10.1016/j.chb.2021.107042
