Attracting the crowd in online fundraising: A meta-analysis connecting campaign characteristics to funding outcomes

作者：

Highlights：

• Meta-analytic structural equation modeling (MASEM) was used to examine elements of online crowdfunding.

• Developed and tested an “attracting the crowd” framework.

• Text, videos, and positive tone showed a positive association with number of backers.

• Gender showed no relation with campaign characteristics or crowdfunding outcomes.

• Contributes to theory development and evidence-based practice.

摘要

•Meta-analytic structural equation modeling (MASEM) was used to examine elements of online crowdfunding.•Developed and tested an “attracting the crowd” framework.•Text, videos, and positive tone showed a positive association with number of backers.•Gender showed no relation with campaign characteristics or crowdfunding outcomes.•Contributes to theory development and evidence-based practice.

论文关键词：Online fundraising,Crowdfunding,Meta-analysis,Number of backers

论文评审过程：Received 1 July 2021, Revised 5 September 2021, Accepted 16 October 2021, Available online 28 October 2021, Version of Record 23 December 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.107061