Experiencing power over AI: The fit effect of perceived power and desire for power on consumers' choice for voice shopping

作者：

Highlights：

• Shopping via AI assistants, called voice shopping, is on the rise.

• AI assistants as “servants” enable a power experience for users as “masters”.

• Experienced power over AI assistants can reduce users' risk perceptions.

• The fit between experienced power and desire for power can boost voice shopping.

摘要

•Shopping via AI assistants, called voice shopping, is on the rise.•AI assistants as “servants” enable a power experience for users as “masters”.•Experienced power over AI assistants can reduce users' risk perceptions.•The fit between experienced power and desire for power can boost voice shopping.

论文关键词：Human-AI interaction,Power experience,Voice shopping,Individual-technology fit

论文评审过程：Received 23 June 2021, Revised 28 October 2021, Accepted 1 November 2021, Available online 2 November 2021, Version of Record 23 December 2021.

论文官网地址：https://doi.org/10.1016/j.chb.2021.107091