Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions

作者:

Highlights:

• Consumer novelty seeking positively affects consumers' sense of perceived augmented reality.

• Perceived augmented reality positively affects perceived enjoyment and usefulness.

• Perceived augmented reality positively affects perceived informativeness and ease of use.

• Perceived enjoyment positively affects consumers' behavioral intentions to use AR-supported mobile applications.

• Perceived usefulness positively affects consumers' behavioral intentions to use AR-supported mobile applications.

摘要

•Consumer novelty seeking positively affects consumers' sense of perceived augmented reality.•Perceived augmented reality positively affects perceived enjoyment and usefulness.•Perceived augmented reality positively affects perceived informativeness and ease of use.•Perceived enjoyment positively affects consumers' behavioral intentions to use AR-supported mobile applications.•Perceived usefulness positively affects consumers' behavioral intentions to use AR-supported mobile applications.

论文关键词:Augmented reality,AR-Supported mobile applications,Consumer novelty seeking,Consumer perceptions,Usage intention,Technology acceptance

论文评审过程:Received 5 August 2021, Accepted 1 December 2021, Available online 20 December 2021, Version of Record 20 December 2021.

论文官网地址:https://doi.org/10.1016/j.chb.2021.107127