Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility
作者：
Highlights：
• The effect of self-disclosure on influencers' credibility is a function of perceived message appropriateness.
• Self-disclosure has a positive effect on influencers' credibility when self-disclosure is perceived to be appropriate.
• The positive effect of intimate self-disclosure on influencers' credibility is mediated by relatedness need fulfillment.
• High self-disclosure can be detrimental to an influencer's credibility when self-disclosure message is inappropriate.
摘要
•The effect of self-disclosure on influencers' credibility is a function of perceived message appropriateness.•Self-disclosure has a positive effect on influencers' credibility when self-disclosure is perceived to be appropriate.•The positive effect of intimate self-disclosure on influencers' credibility is mediated by relatedness need fulfillment.•High self-disclosure can be detrimental to an influencer's credibility when self-disclosure message is inappropriate.
论文关键词：Intimate self-disclosure,Self-disclosure appropriateness,Social media influencers,Relatedness need fulfillment,Source credibility,Influencer marketing
论文评审过程：Received 3 September 2021, Revised 15 March 2022, Accepted 21 March 2022, Available online 24 March 2022, Version of Record 29 March 2022.
论文官网地址：https://doi.org/10.1016/j.chb.2022.107274
