An exploration of MMORPG in-game virtual-item contribution to game enjoyment from the perspectives of purchase behavior and psychological ownership

作者：

Highlights：

• Considers in-game virtual-item purchase methods (loot box and direct purchase).

• Considers in-game virtual-item collection via psychological ownership theory.

• Players have same perception of purchase method and collection's ownership.

• Purchase method evaluation and psychological ownership add to game enjoyment.

• Psychological ownership antecedent is context-sensitive.

摘要

•Considers in-game virtual-item purchase methods (loot box and direct purchase).•Considers in-game virtual-item collection via psychological ownership theory.•Players have same perception of purchase method and collection's ownership.•Purchase method evaluation and psychological ownership add to game enjoyment.•Psychological ownership antecedent is context-sensitive.

论文关键词：MMORPG,In-game virtual-item,Digital collection,Loot box,Direct purchase,Psychological ownership,Game enjoyment

论文评审过程：Received 15 October 2021, Revised 5 April 2022, Accepted 20 April 2022, Available online 26 April 2022, Version of Record 27 April 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107303