The appeal of “real” in parasocial interaction: The effect of self-disclosure on message acceptance via perceived authenticity and liking
作者:
Highlights:
• Experimentally examined persuasion in a parasocial interaction context.
• Intimate self-disclosure increases perceived authenticity.
• Perceived authenticity increases feelings of liking.
• Liking increases message acceptance.
• Perceived authenticity has a greater impact on message acceptance than liking.
摘要
•Experimentally examined persuasion in a parasocial interaction context.•Intimate self-disclosure increases perceived authenticity.•Perceived authenticity increases feelings of liking.•Liking increases message acceptance.•Perceived authenticity has a greater impact on message acceptance than liking.
论文关键词:Parasocial interaction,Self-disclosure,Authenticity,Persuasion,Experiment
论文评审过程:Received 13 January 2022, Revised 4 May 2022, Accepted 7 May 2022, Available online 10 May 2022, Version of Record 13 May 2022.
论文官网地址:https://doi.org/10.1016/j.chb.2022.107330