Consumers’ responses to opposing copyright enforcement regimes: When cognitive appraisal leads to compliance vs reactance

作者：

Highlights：

• We use a demand-side approach to reveal why copyright enforcement regimes fail.

• This paper uses cognitive appraisal and reactance theories.

• Two opposing copyright enforcement regimes (loose and tight) are designed.

• (Mis)alignment between beliefs and regime triggers positive emotions (indignation).

• Positive emotions (indignation) lead to compliance (reactance).

摘要

•We use a demand-side approach to reveal why copyright enforcement regimes fail.•This paper uses cognitive appraisal and reactance theories.•Two opposing copyright enforcement regimes (loose and tight) are designed.•(Mis)alignment between beliefs and regime triggers positive emotions (indignation).•Positive emotions (indignation) lead to compliance (reactance).

论文关键词：Digital piracy,Streaming services,Cognitive appraisal,Reactance theory,Emotions,Beliefs

论文评审过程：Received 7 December 2021, Revised 2 May 2022, Accepted 26 June 2022, Available online 30 June 2022, Version of Record 1 July 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107380