Home is where your Gaze is – Evaluating effects of embedding regional cues in user interfaces

作者：

Highlights：

• One of the first studies to investigate regional cues' role in UI design (e.g., iconic landmarks).

• Consumer ethnocentrism theory-based research model linking regional presence perceptions to visual attention and trust.

• Multi-method evaluation of research model using eye-tracking and experimental online survey.

• Results confirm link between the presence of regional cues, human information processing, and trust.

摘要

•One of the first studies to investigate regional cues' role in UI design (e.g., iconic landmarks).•Consumer ethnocentrism theory-based research model linking regional presence perceptions to visual attention and trust.•Multi-method evaluation of research model using eye-tracking and experimental online survey.•Results confirm link between the presence of regional cues, human information processing, and trust.

论文关键词：Human-computer interaction,User interface design,Trust,Visual attention,Experiment,Eye-tracking

论文评审过程：Received 8 March 2022, Revised 17 June 2022, Accepted 20 June 2022, Available online 28 June 2022, Version of Record 5 July 2022.

论文官网地址：https://doi.org/10.1016/j.chb.2022.107369