Persuasive design-related motivators, ability factors and prompts in early childhood apps: A content analysis

作者:

Highlights:

• Persuasive design in apps attempt to motivate, facilitate ability and prompt child users.

• Vibrant colors and sounds, in-game help and repetitive tasks are highly prevalent in apps.

• Free apps contain more commercial prompts than paid apps.

• Teacher-Approved apps contain less advertising and fear-based motivators than other apps.

• More work is needed on how persuasive features may interact with child development.

摘要

•Persuasive design in apps attempt to motivate, facilitate ability and prompt child users.•Vibrant colors and sounds, in-game help and repetitive tasks are highly prevalent in apps.•Free apps contain more commercial prompts than paid apps.•Teacher-Approved apps contain less advertising and fear-based motivators than other apps.•More work is needed on how persuasive features may interact with child development.

论文关键词:Early childhood,Mobile devices,Digital apps,Persuasive design,Screen time

论文评审过程:Received 25 March 2022, Revised 9 September 2022, Accepted 17 September 2022, Available online 21 September 2022, Version of Record 29 September 2022.

论文官网地址:https://doi.org/10.1016/j.chb.2022.107492