Examining the effects of negative emotions on review helpfulness: The moderating role of product price
作者：
Highlights：
• We study the effects of negative emotions on review helpfulness.
• We examine the moderating role of product price.
• Results show that anger and anxiety embedded in reviews positively affect review helpfulness.
• Results reveal that the product price has a moderating effect between these two emotions and review helpfulness.
• Results indicate that the moderating effect is more pronounced in the relationship between anger and review helpfulness.
摘要
•We study the effects of negative emotions on review helpfulness.•We examine the moderating role of product price.•Results show that anger and anxiety embedded in reviews positively affect review helpfulness.•Results reveal that the product price has a moderating effect between these two emotions and review helpfulness.•Results indicate that the moderating effect is more pronounced in the relationship between anger and review helpfulness.
论文关键词：Emotion,Price,Electronic word of mouth,Review helpfulness
论文评审过程：Received 6 April 2022, Revised 16 August 2022, Accepted 23 September 2022, Available online 27 September 2022, Version of Record 14 October 2022.
论文官网地址：https://doi.org/10.1016/j.chb.2022.107501
