Expectancy theory as a predictor of individual response to computer technology

摘要

The predictive power of a recently applied formulation of expectancy theory was evaluated within the context of an individual's decision to approach or avoid a novel computer-learning situation. A correlational analysis revealed that the model employed was effective in explaining variance in subjects' behavioral intentions. Additionally, a hierarchical regression analysis revealed that some conceptual refinement of the expectancy model chosen may be necessary to improve its heuristic value. Results are discussed in light of the application of expectancy theory to predict behavior, and implications for the implementation of technological change are addressed.