ClustOfVar and the segmentation of cruise passengers from mixed data: Some managerial implications

作者：

Highlights：

• The ClustOfVar algorithm is applied to segment cruise tourists.

• The technique is suitable for mixed qualitative and quantitative variables.

• Clusters of cruise visitors to Uruguay are detected and analysed.

• Economic impact is linked to positive perception of local people.

• Port of call and age are main discriminators of groups.

摘要

•The ClustOfVar algorithm is applied to segment cruise tourists.•The technique is suitable for mixed qualitative and quantitative variables.•Clusters of cruise visitors to Uruguay are detected and analysed.•Economic impact is linked to positive perception of local people.•Port of call and age are main discriminators of groups.

论文关键词：ClustOfVar,Cruise tourism,Mixed data,Market segmentation,Uruguay

论文评审过程：Received 23 September 2013, Revised 5 May 2014, Accepted 11 June 2014, Available online 27 June 2014.

论文官网地址：https://doi.org/10.1016/j.knosys.2014.06.016