CPLR: Collaborative pairwise learning to rank for personalized recommendation

摘要

Compared with explicit feedback data, implicit feedback data is easier to be collected and more widespread. However, implicit feedback data is also more difficult to be analyzed due to the lack of negative examples. Bayesian personalized ranking (BPR) is a well-known algorithm for personalized recommendation on implicit feedback data due to its high performance. However, it (1) treats all the unobserved feedback the same as negative examples which may be just caused by unseen, (2) treats all the observed feedback the same as positive examples which may be just caused by noisy action, and (3) assumes the preferences of users are independent which is difficult to achieve in reality. To solve all these problems, we propose a novel personalized recommendation algorithm called collaborative pairwise learning to rank (CPLR), which considers the influence between users on the preferences for both items with observed feedback and items without. To take these information into consideration, we try to optimize a generalized AUC instead of the standard AUC used in BPR. CPLR can be seen as a generalized BPR. Besides BPR, several extension algorithms of BPR, like social BPR (SBPR) and group preference based BPR (GBPR), are special cases of CPLR. Extensive experiments demonstrate the promise of our approach in comparison with traditional collaborative filtering methods and state-of-the-art pairwise learning to rank algorithms. Compared with the performance of baseline algorithms on five real-world data sets, the improvements of CPLR are over 17%, 23% and 22% for Pre@5, MAP and NDCG, respectively.