Churn and Net Promoter Score forecasting for business decision-making through a new stepwise regression methodology

作者：

Highlights：

• Novel business-based classification methodology.

• Winner of a competitive international analytic challenge.

• Good applicability in other contexts.

摘要

•Novel business-based classification methodology.•Winner of a competitive international analytic challenge.•Good applicability in other contexts.

论文关键词：Churn prediction,Net Promoter Score,Stepwise regression,WOE variables

论文评审过程：Received 28 February 2019, Revised 1 March 2020, Accepted 9 March 2020, Available online 16 March 2020, Version of Record 16 April 2020.

论文官网地址：https://doi.org/10.1016/j.knosys.2020.105762