AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making

摘要

This article reports the development and experimental evaluation of an Internet-enabled multi-agent prototype system, called AgentStra, for developing marketing strategies, competitive strategies and associated IT/IS/e-commerce strategies. Firstly, the multi-agent architecture of the AgentStra system is presented with relevant strategy agents described. Secondly, the logical flow and screen examples of the system execution are illustrated with guidelines on coupling AgentStra with human judgement proposed. Thirdly, the pilot evaluation of the system’s effectiveness and efficiency is documented with preliminary findings discussed. Finally, the conclusions are drawn with further research work envisaged.