Automatic price negotiation on the web: An agent-based web application using fuzzy expert system

摘要

A traditional internet auction is restricted by the limitation of time. It is necessary to conduct an internet auction in a certain time period. The final trading price is determined until this certain period ends. This study improves this situation by removing the time limitation. Based on the fuzzy inference theory, this paper proposes an agent-based price negotiation system for on-line auctions. Mainly, three agents are used in the study: a seller agent, a buyer agent, and a mediator agent. The proposed system provides an easy-to-use environment and good customizability for users (buyers or sellers) to customize their price negotiation strategies using user-defined fuzzy rules. The final negotiated price is immediately determined after the buyer sends his bids to the proposed system. This study develops a Java-based computer package to implement the price negotiation system where Model-View-Controller (MVC) design pattern is employed in design of the package. Unified Modeling Language (UML) is also utilized to describe the structures and behaviors of the package. To validate the proposed system, this study built an on-line auction website with the proposed price negotiation mechanism for internet users to buy or sell their merchandises. An evaluation was finally conducted to investigate the users’ satisfaction with the proposed system.Briefly, the proposed system is featured by: (1) instantly getting negotiated price without waiting; (2) conducting price negotiation at any time; (3) determining strategy rules easily, and (4) using customizable negotiation strategies defined by users.