Development of a new technology product evaluation model for assessing commercialization opportunities using Delphi method and fuzzy AHP approach

作者：

Highlights：

• An assessment of commercial opportunity for new technology products is essential.

• NPD process should consider both market opportunity and technology resource factors simultaneously.

• We identify and prioritize factors using Delphi and fuzzy AHP method.

• We develop a new technology product assessment model that can be practically applied by manufacturers.

摘要

•An assessment of commercial opportunity for new technology products is essential.•NPD process should consider both market opportunity and technology resource factors simultaneously.•We identify and prioritize factors using Delphi and fuzzy AHP method.•We develop a new technology product assessment model that can be practically applied by manufacturers.

论文关键词：Technology commercialization,FAHP,New product development (NPD),Delphi,Commercialization assessment

论文评审过程：Available online 6 April 2013.

论文官网地址：https://doi.org/10.1016/j.eswa.2013.03.038