Intangible management monitors and tools: Reviews

作者：

Highlights：

• We analyse the main management monitors and tools of intangibles, particularly that of corporate reputation (CR).

• We compare the main management monitors and tools of corporate reputation (CR).

• Identify which CR tools are mainly used for the most reputable international companies.

• Trends focused on the intelligent tools for the proactive management of CR.

• An intelligent DSS to integrate CR’ impacts, predictions and anticipation models.

摘要

•We analyse the main management monitors and tools of intangibles, particularly that of corporate reputation (CR).•We compare the main management monitors and tools of corporate reputation (CR).•Identify which CR tools are mainly used for the most reputable international companies.•Trends focused on the intelligent tools for the proactive management of CR.•An intelligent DSS to integrate CR’ impacts, predictions and anticipation models.

论文关键词：Intangible management,Intangible monitors/tools,Relational capital,Corporate reputation intelligent system,Expert systems

论文评审过程：Available online 30 August 2013.

论文官网地址：https://doi.org/10.1016/j.eswa.2013.08.048