Extending market basket analysis with graph mining techniques: A real case

作者：

Highlights：

• We model two retail chains: a wholesale supermarket and a retail supermarket.

• We present a novel approach to process million of records from transactional data.

• We introduce a novel way to generate and to filter product networks.

• We generate overlapped communities of related products.

• Results give to the analyst a manageable set of products that can be characterized.

摘要

•We model two retail chains: a wholesale supermarket and a retail supermarket.•We present a novel approach to process million of records from transactional data.•We introduce a novel way to generate and to filter product networks.•We generate overlapped communities of related products.•Results give to the analyst a manageable set of products that can be characterized.

论文关键词：Market basket analysis,Graph mining,Retail,Product network,Big data,Overlap communities

论文评审过程：Available online 5 September 2013.

论文官网地址：https://doi.org/10.1016/j.eswa.2013.08.088