Applying conjoint analysis to evaluate consumer preferences toward subcompact cars
作者：
Highlights：
• A conjoint approach attribute preference model for subcompact car is proposed.
• Eight scenarios are developed for customers’ overall preference evaluation.
• Part-worth scores are calculated to verify the importance of car attributes.
• Cluster analysis is adopted to verify the attribute preference in three segments.
摘要
•A conjoint approach attribute preference model for subcompact car is proposed.•Eight scenarios are developed for customers’ overall preference evaluation.•Part-worth scores are calculated to verify the importance of car attributes.•Cluster analysis is adopted to verify the attribute preference in three segments.
论文关键词：Conjoint analysis,Subcompact car,Consumer choice,Buying intention,Part-worth
论文评审过程：Available online 19 October 2013.
论文官网地址：https://doi.org/10.1016/j.eswa.2013.10.011
