Aligning principal and agent’s incentives: A principal–agent perspective of social networking sites

作者:

Highlights:

• Extend the uncertainty mitigation model of online exchange relationships.

• Perceived benefits provide the linkage between the incentives of principal & agent.

• Usage demonstrates the most significant impact on information disclosure.

• The phenomenon may be explained through the Communication Privacy Management theory.

• Enhance our understanding of agency theory in the context of social media.

摘要

•Extend the uncertainty mitigation model of online exchange relationships.•Perceived benefits provide the linkage between the incentives of principal & agent.•Usage demonstrates the most significant impact on information disclosure.•The phenomenon may be explained through the Communication Privacy Management theory.•Enhance our understanding of agency theory in the context of social media.

论文关键词:Uncertainty,Agency theory,Privacy,Trust,Facebook Intensity,Benefits,Social networking sites,Communication Privacy Management theory

论文评审过程:Available online 29 October 2013.

论文官网地址:https://doi.org/10.1016/j.eswa.2013.10.040