A unified model of the co-creation process
作者:
Highlights:
• An approach for modelling co-creation processes is presented.
• The model assesses methodologies for co-opting customer competences.
• Prescribed steps for using the approach are provided.
• The approach is applied in a case study of a high-technology firm.
摘要
•An approach for modelling co-creation processes is presented.•The model assesses methodologies for co-opting customer competences.•Prescribed steps for using the approach are provided.•The approach is applied in a case study of a high-technology firm.
论文关键词:Co-creation,Value,Collaborative design,User-centred design,User innovation
论文评审过程:Available online 22 January 2014.
论文官网地址:https://doi.org/10.1016/j.eswa.2014.01.007