Ordinal classification/regression for analyzing the influence of superstars on spectators in cinema marketing

作者：

Highlights：

• We analize superstars’s influence over spectators in cinema marketing.

• Talent and popularity satisfactorily explain superstar persuasion.

• Formulating the problem as an ordinal classification/regression task is a success.

• Traditional classifiers and regressors show worst performance.

摘要

•We analize superstars’s influence over spectators in cinema marketing.•Talent and popularity satisfactorily explain superstar persuasion.•Formulating the problem as an ordinal classification/regression task is a success.•Traditional classifiers and regressors show worst performance.

论文关键词：Ordinal classification,Ordinal regression,Machine learning,Cinema marketing

论文评审过程：Available online 17 July 2014.

论文官网地址：https://doi.org/10.1016/j.eswa.2014.07.011