A context-aware web-mapping system for group-targeted offers using semantic technologies

作者：

Highlights：

• POI owners can customize their target group without relying on the developers.

• Deals with some disadvantages of knowledge-based systems.

• Uses and extends the well-known schema.org ontology for interoperability.

• Provides a web based rule editor to create rules-offering policies at run time.

• Displays contextualized group-targeted offering policies to regular users.

摘要

•POI owners can customize their target group without relying on the developers.•Deals with some disadvantages of knowledge-based systems.•Uses and extends the well-known schema.org ontology for interoperability.•Provides a web based rule editor to create rules-offering policies at run time.•Displays contextualized group-targeted offering policies to regular users.

论文关键词：Rules,Ontologies,Semantic web,Location Based Services,Context,Points of interest,Group-targeted offers

论文评审过程：Available online 31 January 2015.

论文官网地址：https://doi.org/10.1016/j.eswa.2015.01.039