Information diffusion through social networks: The case of an online petition
作者：
Highlights：
• We modeled the core mechanisms of petition diffusion in online social networks.
• We added insights about awareness, interest, sharing, and forgetting mechanisms.
• We compared our model with the Bass Diffusion Model.
• Comparing the ‘push’ and ‘pull’ processes, spread is largely a pull process.
• Targeting the right population initially is the key to increase the sharing rate.
摘要
•We modeled the core mechanisms of petition diffusion in online social networks.•We added insights about awareness, interest, sharing, and forgetting mechanisms.•We compared our model with the Bass Diffusion Model.•Comparing the ‘push’ and ‘pull’ processes, spread is largely a pull process.•Targeting the right population initially is the key to increase the sharing rate.
论文关键词：Diffusion process,Online social networks,Petition,System dynamics modeling
论文评审过程：Received 23 March 2015, Revised 10 September 2015, Accepted 11 September 2015, Available online 30 September 2015, Version of Record 10 November 2015.
论文官网地址：https://doi.org/10.1016/j.eswa.2015.09.014
